DIGITAL MARKETING SERVICES
Want to grow your audience, keep them engaged, and generate qualified leads? I help you find your customers in the right places and build the kind of online presence that generates leads, even when people don't click. I create and implement digital marketing plans for small and medium-sized businesses that convert audiences to customers and get your brand seen where it matters.
Audience Research
Understand who your customers really are, where they spend time, and what messaging resonates with them.
Audience identification and profiling, competitor audience analysis, platform research, messaging testing, and insights that inform your entire marketing strategy.
Search Engine Optimization (SEO) + AI discoverability
Show up where your audience is looking—in traditional search results, AI-powered platforms, and brand mentions across the web.
Audit, keyword analysis, competitor analysis, content optimization for AI search systems, zero-click strategy, implementation.
content marketing
Attract and retain your ideal audience by transforming your brand and client stories into content that generates leads and builds authority.
Website content, blog posts, case studies, messaging development, and distribution across multiple platforms.
YouTube video strategy
Build authority and reach prospects where they're actively searching for solutions.
Video planning and scripting, channel optimization, and content strategy that drives engagement and leads.
Social Media Marketing
Grow your audience, strengthen brand recognition, and create a favorable online reputation that attracts the right followers.
Content creation, LinkedIn strategy, management, and tracking.
Email Marketing and Automation
Grow your email list and nurture relationships with prospects, leads, and customers through strategic communication.
Campaign strategy, template design, list management, nurture sequences.
Consulting
Training and ad-hoc consulting available.
PROCESS
You're unique. So your digital marketing strategy needs to be unique. My personalized, direct approach helps you translate your growth goals into tangible, measurable strategies and plans of action.
Listen. Learn. Understand.
I learn about your business, your goals, and what's actually working (or not working) right now.
Audit. Analyze. Research.
I dig into your business, your audience, and where your customers actually are—not just where you think they are.
Recommend. Execute. Refine.
I tell you what I think will work, not what you want to hear. Then we establish the best strategy and timeline based on your budget and goals.
Report. Optimize. Grow.
I measure what matters (leads and revenue) and make changes based on performance, not assumptions.
ABOUT MELISSA
I'm a digital marketer who handles both strategy and execution. Every client is different, and I love the puzzle of making it all come together—connecting the right people in the right places. Whether it's SEO optimization, YouTube video strategy, or making sure businesses show up from traditional search to AI-powered platforms, I transform brand and client stories into authentic, multi-format content that generates qualified leads and builds lasting online presence.
I graduated from the University of Arizona in 1997 with a degree in Finance and Entrepreneurship, then moved to San Francisco and spent 10 years in financial services. After some time for reflection (and travel), I joined the marketing team at a technology startup that designed websites for creative professionals. That's where I discovered how powerful SEO, content marketing, and social media were becoming for reaching specific audiences—and I haven't looked back since.
When the startup was acquired, and our first child arrived, I started my own business. This gave me the flexibility to keep learning, stay current with the constantly evolving digital landscape, and help other entrepreneurs grow. I work with each client to create solutions tailored to their budget, industry, and goals—then measure performance against what actually matters: generating leads and revenue.
I've been proud to call San Francisco home for over 25 years and love working with local small businesses. When I'm not working, you'll find me hiking, traveling, volunteering, or taking weekend day trips to explore all the wonderful places Northern California has to offer—usually with my family in tow.
Photo credit Jen Longaway
CONTACT US
Let's talk about how we can reach your audience and turn them into customers.
Phone
(415) 215-0145
melissa@dubasikdigitalmarketing.com
Location
1717 Lyon Street
San Francisco, CA 94115
