What is the name of your company?
How can we help your company?
What are your marketing goals for the year?
What are your biggest marketing challenges?
What marketing efforts have worked well for you and why?
What are your biggest sales challenges?
What does your sales cycle look like?
Are you currently working with or have you previously worked with other marketing professionals or agencies?
If yes in what capacity? Web design and development, SEO, SMM, PR, Content creation, Retargeting, Ad management, Consulting etc.
Tell us about your brand and all of its products and services.
What values and beliefs define your brand?
Do you have a global presence?
Please list countries in which you do business.
What brands or individuals do you consider competition?
What differentiates you from your competitors?
What are your unique selling points?
Who is your target audience?
How do prospects currently find your company?
Who would you identify as influencers or thought leaders in your industry?
Are there any websites, forums or subreddits that are frequently visited by your target audience?
Do you have an existing website or domain?
If so please include the URL(s).
What is the purpose of your website?
What goals should your website help you achieve?
Who is your ideal website visitor?
If your ideal visitor visited your website what would you want them to do before they left?
Contact you, make a purchase, subscribe for updates, etc.
What do you hope to achieve with SEO?
Do you believe you get the right amount of organic (free) traffic from Google for the authority of your site?
What keywords and phrases do you rank for?
What keywords and keyword phrases would you like to rank for?
Do you plan to redesign your website?
Are you open to making changes to your website to improve your search and social marketing efforts?
What search and social media channels is your company currently marketing in?
What search and social media channels, if any, have been tested and continued or suspended?
Describe your results from each channel and why they were valuable or not.
What analytics tools do you use to measure your search and social efforts?
Do you use Google Analytics?
Do you use Google Search Console?
Do you have a Google My Business Listing?
What social profiles do you currently maintain and who runs them?
Please provide links to each.
Do you currently run any social media advertising or amplification ads?
If yes please describe the content and goal of the ad.
If you are running social ads how are you measuring their success?
Do you currently run any paid search ads?
If yes please describe the content and goal of the ad.
If you are running paid search ads how are you measuring their success?
Are you using any company listing websites or online directories that are specific to your industry?
If so please list them and include links to your profiles.
Does your business have any online reviews? If yes where?
Yelp, Facebook, Google, LinkedIn, Alignable, industry specific sites etc.
Do you host or sponsor events?
If yes please tell us about them and how you currently market them.
Do you have a blog?
If yes please include the URL.
Do you ever write about your industry?
If yes what is your expertise and where are you published?
What goals do you have for the content you create?
Quality traffic to your website, attributable conversion, SEO, social signals, etc.
What languages does your content need to be in?
Do you maintain an email list?
If yes which email marketing tool do you use MailChimp, Campaign Monitor, Constant Contact etc.
Do you email your list?
If yes what do you email and how often?
Do you have brand guidelines?
If yes please include them.
Do you have any assets that we can have access to?
Logos, fonts, color palette, imagery, copy, etc.
Do you need us to help create content?
Logos, imagery, copy, messaging etc.
What CMS are you currently using to manage your website and social media marketing?
WordPress, Squarespace, Wix, HubSpot, Tweetdeck, etc.
Will we be able to access your website, social profiles and other digital assets if necessary?
Will we be able to make approved edits to your digital assets or is there someone on your team we will be working with?
What is your estimated monthly budget?
What is your ideal timeframe?
Is there anything else you would like us to know prior to getting started?
